PHARMA BRAND PLANNING IN 2022: CONSIDER THESE 3 FACTORS

Every year, pharma marketing teams engage in multi-phased, cross-functional, multi-organizational strategic planning and also in aligning work-stream dubbed “Brand Planning” by many in the industry. Brand planning is often a three-phased process that includes Strategic Planning, Tactical Planning, and Budget Planning. Every quarter, marketing teams (Consumer, HCP, and Payer) align on the brand’s mission, strategic…

Details

THE NEW REALITY OF ESTABLISHING A CORPORATE BRAND IN THE PHARMACEUTICAL INDUSTRY

Introduction The global pandemic has raised everyone’s awareness of the importance of healthcare. During the rush to develop COVID-19 vaccines, an unexpected thing happened: The public view of the pharmaceutical industry improved – and pharmaceutical companies themselves began to become more well-known. Until businesses had their coronavirus vaccines licensed, the names of the companies behind…

Details

How to Create a Marketing Budget

Know your buyer’s journey The steps your audience takes on their way from prospect to becoming a paying client are referred to as the buyer’s journey. Knowing how your audience interacts with your marketing allows you to better determine where to put your goals and budget to better reach your customers. While defining your buyer’s…

Details

5 KEY SOCIAL MEDIA MARKETING STRATEGIES FOR PHARMA

You may boost your pharma social media marketing and strengthen your business by following these techniques. The coronavirus epidemic hit the world in 2020, and everything altered in an instant. Due to the economic downturn, several firms had to close their doors. The pharmaceutical business, on the other hand, is operating at full capacity. The…

Details

5 Ways To Make Your Pharma Sales Calls More Effective

1. Make Calls in Advance and Use Reports Pre-call preparation is frequently neglected. Salespeople usually underestimate its significance and the enormous competitive advantage it can provide. The amount of time you spend in front of customers is extremely valuable and restricted. Companies who want to compete in this competitive market must make sure that their salespeople…

Details

3 KNOW-HOWS FOR BECOMING A GOOD MEDICAL SALES REPRESENTATIVE

You’ll be the vital link between medical and pharmaceutical firms and healthcare providers as a Medical Sales Representative. General practitioners (GPs), hospital doctors, pharmacists, practise managers, nurses, dentists, and veterinary surgeons are just a few of the people you’ll meet. You’ll position and differentiate your items – which might include prescription pharmaceuticals, drugstore or OTC…

Details

How to communicate medical insights effectively?

Introduction Even though, prima facie, the purpose of medical affairs is to develop and maintain external relationships effectively,  medical affairs even refers to building credibility and partnerships with critical healthcare decision-makers. These days organizations are developing a strategic approach for generating compelling medical insights that bring profitable future opportunities. The definition of an “insight” is…

Details

Hemophilia

What is Hemophilla Hemophilia is not one disease but rather one of a group of inherited bleeding disorders that cause abnormal or exaggerated bleeding and poor blood clotting. About one in 10,000 people are born with this disease. It happens because of a defect in one of the clotting factor genes on the X chromosome. Types The…

Details

Factors that influence the market cap of pharmaceutical companies

The global Pharmaceutical industry is one of the most dynamic, turbulent and complex economic space in the modern times. A typical Pharmaceutical company invests millions in research & development, therefore sound knowledge of the global trends of the factors affecting the market capitalization are important in strategizing business advancement: 1) Research & Development: According to…

Details