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The Hidden Cost of Poorly Executed CME Activities – What PMs Wish Agencies Understood

AI, Marketing, Medical, Pharma

Introduction to CME Execution and Project Management Continuing Medical Education is the backbone of professional development in healthcare. It drives better patient outcomes, keeps healthcare professionals compliant, and strengthens the credibility of medical organizations. Yet behind every successful CME program is a complex web of planning, coordination, compliance, content creation, and technology management. At eMediWrite,…

Where Science Meets Cinema: How eMediCreate Studios Is Redefining Pharma Storytelling

AI, Marketing, Medical, Pharma

Pharma is changing. The world of medicine is changing. And today, data alone is no longer enough. In a landscape overflowing with information yet starving for clarity, brands need more than charts, studies, and sterile explanations. They need stories. They need emotion. They need connection. This is the new era of pharma storytelling, and eMediCreate…

Strategies That Drive Patient Engagement: The Ultimate Guide to Digital Marketing in the Healthcare Industry

Marketing, Media Coverage, Medical, Pharma

Introduction to Digital Marketing in the Healthcare Industry In today’s patient-centric era, digital marketing in the healthcare industry is no longer an option, it’s a necessity. Patients are online more than ever, actively researching symptoms, comparing hospitals, reading reviews, and engaging with medical content before choosing a provider. Healthcare organizations that embrace digital transformation can…

From Data to Manuscript: A Step-by-Step Guide for Pharma Manuscript Writing

Conferences, Marketing, Media Coverage, Medical, Pharma

Introduction In the pharmaceutical industry, turning research data into a publishable manuscript is both an art and a science. Every detail matters from data interpretation and structure to language accuracy and regulatory compliance. Pharma manuscript writing bridges the gap between research findings and global medical communication, ensuring that critical discoveries reach healthcare professionals, regulatory agencies,…

The Untold Power of Public Relations in the Medical World

Conferences, Marketing, Media Coverage, Medical, Pharma

Public Relations in the Medical Field In an era where trust, transparency, and credibility shape the success of healthcare and pharmaceutical organizations, public relations in the medical field has emerged as a cornerstone of effective communication. It bridges the gap between medical professionals, patients, and the public ensuring accurate information, ethical storytelling, and lasting relationships.…

Navigating Regulatory Challenges: How eMediWrite Helps Pharma Marketers Stay Compliant and Ahead

Marketing, Medical, Pharma

Introduction to Regulatory Challenges in Pharma Marketing Pharmaceutical marketing operates in one of the most tightly regulated industries in the world a landscape where innovation meets compliance and where every message must pass through layers of scrutiny before reaching healthcare professionals or patients. For marketers, navigating regulatory challenges can feel like walking a tightrope. One…

How Pharma Marketing Teams Actually Win: Pharma Branding Strategies 2025

Marketing, Pharma

In today’s competitive healthcare market, pharma branding strategies are no longer just about promoting a product, they’re about building trust, credibility, and long-term value. With the rise of digital-first communication and increasing regulatory scrutiny, pharmaceutical marketing teams must adopt smarter, patient-centric, and evidence-based approaches. This comprehensive guide explores the latest pharma branding strategies in 2025…

Strategies That Work: The Role of Content Marketing in Healthcare

Content Marketing in Healthcare In today’s competitive pharma landscape, standing out is tough. Doctors and patients are flooded with information daily. This is where content marketing in healthcare makes the difference. Done strategically, it informs, builds trust, and drives recall. From patient guides to doctor webinars, the right content can elevate your brand credibility and…

eMediWrite at COSDERMINDIA 2025: Empowering Pharma Brands with Strategy, Science & Storytelling

COSDERMINDIA 2025 once again proved to be a premier convergence of innovation, science, and marketing brilliance in dermatology. Held in Delhi, the event brought together leading dermatologists, pharma leaders, skincare innovators, and medical communication experts. This year, the eMediWrite team had the privilege of being invited to meet with key marketing heads, brand managers, and senior leadership…

Nanomedicine in Indian Pharma: Status, Challenges, and Future

Medical, Pharma, Testimonial

What Is Nanomedicine? Nanomedicine involves using nanoscale materials typically under 100 nm for diagnosis, treatment, monitoring, and control of biological systems. It enables drug delivery with high precision, reduced toxicity, and enhanced bioavailability, offering solutions to many limitations of conventional therapeutics. Current Landscape in India India’s nanomedicine journey is gaining momentum, though still in its…

Biosimilars vs. Biologics: The Science Every Indian Pharma Team Must Understand

Medical, Pharma

Biologics: A New Era of Therapeutics Biologics are complex, large-molecule drugs made using living cells. They include monoclonal antibodies, cytokines, and vaccines used to treat cancer, autoimmune diseases, and metabolic disorders. Unlike small-molecule drugs, biologics require advanced technology and stringent manufacturing controls. Examples like Herceptin (trastuzumab) for HER2-positive breast cancer and Humira (adalimumab) for autoimmune…

Pharmacogenomics in India: Is Personalized Medicine the Future?

Medical, News Coverage, Pharma

The Promise of Precision Pharmacogenomics, the study of how genetic differences affect drug responses, is reshaping modern medicine. Tailoring treatments to an individual’s genetic makeup it offers more effective, safer therapies. In India, home to vast genetic diversity, pharmacogenomics could revolutionize healthcare. But challenges in access, awareness, and infrastructure remain. Genetic Diversity: Strength and Challenge…

What\’s New In This Financial Year for Pharma Brands: How They Are Getting Smarter with AI and Automation

AI, Marketing, Medical, Pharma

The pharma industry is undergoing an exciting transformation. This year, pharma brands aren’t just talking about AI and automation as futuristic buzzwords; they’re using these tools to create real, meaningful change for patients and healthcare providers. Helping Patients Before They Even Know They Need Help AI-powered predictive analytics are enabling brands to understand patient…

COVID-19 Then vs. Now: What’s Changed with the Latest Variant in 2025?

The Onset: Unravelling a Global Emergency The world came to a halt when COVID-19 first surfaced in late 2019. The lack of immunizations, a lack of knowledge, and high rates of transmission overloaded healthcare services. Emergency medical responses, social distancing, and lockdown became the new norm. Faster but Gentler: The New Variant Arrives Today, the…

5 Tips That Ensure Your Medical Communication Agency Provides Quality Medico-Marketing Promotions on Time

Tight timelines, legal requirements, and competitive brand positioning are all integral to the job description of a pharmaceutical marketer. Product launches can be derailed and brand reputations harmed by delays in medical content or subpar deliverables. How can you ensure your medical communication agency doesn’t act as a roadblock, but rather as a growth partner? These…

Patient-Centred Marketing: Shifting Focus from Products to People

In the evolving world of healthcare, one trend is reshaping how pharmaceutical brands engage the market: the shift from product-centred to patient-centred marketing. Gone are the days when success was defined solely by product efficacy or sales numbers. Today, the true differentiator is how well we understand, empathise with, and support the real people behind…

What Will the Future Hold for Pharma Marketing in 2025?

Pharmaceutical marketing is evolving rapidly, driven by technological advancements, shifting doctor preferences, and heightened regulatory scrutiny. As we step into 2025, here are the key trends shaping the future of pharmaceutical marketing. AI-Driven Personalization in Doctor Engagement* Artificial Intelligence (AI) is transforming the way pharmaceutical brands interact with healthcare professionals (HCPs). AI-powered tools analyse vast…

Stuck in Year-End Chaos? Smart Moves to Stay Ahead!

Marketing, Medical, Pharma

As the financial year comes to a close, product managers find themselves juggling multiple priorities—finalising planned activities, ensuring budgets are utilised wisely, and setting the stage for the next quarter. The pressure is real, but you can navigate this phase smoothly with the right approach. Here are some points that you can consider: 1. Prioritize…

DERMACON’2025: eMediWrite’s Journey Through Innovation in Dermatology

Conferences, Marketing, Media Coverage, Medical, Pharma

The vibrant city of Jaipur witnessed an extraordinary convergence of dermatology experts, innovators, and industry leaders at DERMACON’2025. As one of India’s most prestigious dermatology conferences, this event provided a unique platform to explore cutting-edge advancements, new treatment modalities, and emerging trends shaping the future of skin health. At eMediWrite, we specialise in medical communications,…

Turning ‘No’ Into ‘Yes’: How Product Managers Can Pitch Ideas That Win

One of the most persistent challenges for product managers is securing top management’s approval for their ideas. Despite the time and effort spent crafting innovative solutions, ideas often face rejection due to misaligned priorities, unclear value propositions, or concerns about feasibility and cost. This can be disheartening and slow progress, leaving even the most promising…

The Road to Building a Leading Pharma Brand: A Product Manager\’s Guide

Creativity, Marketing, Medical, News Coverage, Success, Workshop

Becoming an outstanding product manager in the pharmaceutical industry and creating a top-tier brand demands a blend of strategic insight, industry expertise, and flawless execution. Here’s a comprehensive guide to help you excel and establish a number-one product in the market. 1. Deeply Understand Your Market and Audience To create a leading product, you need…

The Power of Proof: KOL Case Reports and Testimonials in Pharma Marketing

Creativity, Marketing, Medical, Other, Pharma, Testimonial

In the competitive world of pharma marketing, trust isn’t just desirable—it’s essential. Product managers and marketers often ask themselves: How do we communicate value effectively while building credibility? One proven way is by leveraging KOL endorsed case studies and testimonials. Why Case Studies Work Case studies work by offering real-world proof of your product’s effectiveness.…

Struggling to Stand Out? Here’s Why Your Pharma Brand Is Losing Visibility!

Creativity, Marketing, Media Coverage, Other, Pharma

In the highly competitive pharmaceutical industry, your brand’s visibility plays a crucial role, i.e., it can make or break your market success. If your brand is struggling to make a lasting impression, several factors may be contributing to its diminishing presence. The good news? With the right strategies, you can boost your visibility and regain…

5 Strategies for Balancing Pharma Product Innovation with Regulatory Body Mandates.

Marketing, Pharma

Product managers in the pharmaceutical industry are positioned at a turning point where innovation and regulation convergence occur. The task is obvious: balancing the need for novel drugs with stringent regulatory requirements. This delicate balancing act is crucial since it affects both the patient’s health and the product’s success. Product managers can use these 5…