FIVE IDEAS FOR UTILIZING MEDICAL WHITE PAPER

1. Select Relevant White Paper Topics White papers are supposed to educate your target audience, therefore you must first decide if you are writing for your patients or colleagues. White papers have historically listed the advantages and attributes of a specific good or service. These days, they inform, educate, and naturally persuade readers curious about…

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TOP 5 DESIGN ADVICE FOR PHARMA COMPANIES IN 2022

Recent years have seen a significant trend toward social media marketing and online interactive PDF brochures, however everything is still set up to be printed if necessary. Since conferences are once again a thing, there is a ton of advertising for businesses surrounding them in the form of stands and pop-ups. KEY POINTS FOR PHARMA…

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5 DIGITAL MARKETING TIPS FOR THE PHARMA INDUSTRY

1. COLLECT INFORMATION FROM MULTIPLE SOURCES Knowing your target market should be the first step in any marketing strategy. This is now achievable with unmatched accuracy thanks to technological advancements. To enhance digital marketing, pharmaceutical businesses should also make advantage of user data. People use search engines to look for conditions and products, adding keywords…

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2022 Indian Pharma Marketing Excellence Awards

The Nationwide Pharma Marketing Excellence Awards 2022 are designed to recognize individuals who have contributed to developing innovative pharmaceutical products and services that may aid in providing patients with top-notch healthcare. They honor the initiative and dedication of specific individuals who toiled in the background and oversaw advancements in general healthcare for the benefit of…

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FIVE VITAL PHARMA MARKETING TRENDS TO WATCH IN 2022

AI and marketing automation Marketing automation tracks user behavior and content consumption across a variety of channels, including clicks on social media and page views. This moves the emphasis to engagement and gives pharma businesses the opportunity to personalize and template the information to maintain client interest. Additionally, it gives the company the ability to…

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PHARMA BRAND PLANNING IN 2022: CONSIDER THESE 3 FACTORS

Every year, pharma marketing teams engage in multi-phased, cross-functional, multi-organizational strategic planning and also in aligning work-stream dubbed “Brand Planning” by many in the industry. Brand planning is often a three-phased process that includes Strategic Planning, Tactical Planning, and Budget Planning. Every quarter, marketing teams (Consumer, HCP, and Payer) align on the brand’s mission, strategic…

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THE NEW REALITY OF ESTABLISHING A CORPORATE BRAND IN THE PHARMACEUTICAL INDUSTRY

Introduction The global pandemic has raised everyone’s awareness of the importance of healthcare. During the rush to develop COVID-19 vaccines, an unexpected thing happened: The public view of the pharmaceutical industry improved – and pharmaceutical companies themselves began to become more well-known. Until businesses had their coronavirus vaccines licensed, the names of the companies behind…

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How to Create a Marketing Budget

Know your buyer’s journey The steps your audience takes on their way from prospect to becoming a paying client are referred to as the buyer’s journey. Knowing how your audience interacts with your marketing allows you to better determine where to put your goals and budget to better reach your customers. While defining your buyer’s…

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5 KEY SOCIAL MEDIA MARKETING STRATEGIES FOR PHARMA

You may boost your pharma social media marketing and strengthen your business by following these techniques. The coronavirus epidemic hit the world in 2020, and everything altered in an instant. Due to the economic downturn, several firms had to close their doors. The pharmaceutical business, on the other hand, is operating at full capacity. The…

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5 Ways To Make Your Pharma Sales Calls More Effective

1. Make Calls in Advance and Use Reports Pre-call preparation is frequently neglected. Salespeople usually underestimate its significance and the enormous competitive advantage it can provide. The amount of time you spend in front of customers is extremely valuable and restricted. Companies who want to compete in this competitive market must make sure that their salespeople…

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How to leverage multi-touch marketing attribution in healthcare

How To Put Multi-Touch Attribution Into Practice Multi-touch attribution is a marketing measuring technique that assesses the impact of each touchpoint in driving a conversion, consequently estimating the value of that touchpoint. Setting up multi-touch attribution might be difficult. That’s not to say you shouldn’t get started; the sooner you do, the sooner you can…

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3 KNOW-HOWS FOR BECOMING A GOOD MEDICAL SALES REPRESENTATIVE

You’ll be the vital link between medical and pharmaceutical firms and healthcare providers as a Medical Sales Representative. General practitioners (GPs), hospital doctors, pharmacists, practise managers, nurses, dentists, and veterinary surgeons are just a few of the people you’ll meet. You’ll position and differentiate your items – which might include prescription pharmaceuticals, drugstore or OTC…

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How to communicate medical insights effectively?

Introduction Even though, prima facie, the purpose of medical affairs is to develop and maintain external relationships effectively,  medical affairs even refers to building credibility and partnerships with critical healthcare decision-makers. These days organizations are developing a strategic approach for generating compelling medical insights that bring profitable future opportunities. The definition of an “insight” is…

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Hemophilia

What is Hemophilla Hemophilia is not one disease but rather one of a group of inherited bleeding disorders that cause abnormal or exaggerated bleeding and poor blood clotting. About one in 10,000 people are born with this disease. It happens because of a defect in one of the clotting factor genes on the X chromosome. Types The…

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