Brand awareness, used in marketing, refers to how well customers can name a product. Customers’ awareness of the brand should ideally include favorable opinions about the characteristics that set the product apart from its rivals. Promotion of a new product or reinvigoration of an established brand both needs building brand awareness. These are some points…
All products and services have certain life cycles. The term “life cycle” describes the time span between a product’s first release onto the market and its eventual withdrawal. Significant adjustments are made to the product’s market behavior during this time, which is reflected in the sales to the firm that brought it to the market.…
Recent years have seen a significant trend toward social media marketing and online interactive PDF brochures, however everything is still set up to be printed if necessary. Since conferences are once again a thing, there is a ton of advertising for businesses surrounding them in the form of stands and pop-ups. KEY POINTS FOR PHARMA…
To find the best method for your pharma brand, combine opportunity, strategy, and action. For many of us, especially those in the pharmaceutical industry, the last 18 months have been a rollercoaster ride. The COVID-19 pandemic has had an impact on how pharmaceutical companies advertise and distribute their products: customers are becoming more informed and…
How To Put Multi-Touch Attribution Into Practice Multi-touch attribution is a marketing measuring technique that assesses the impact of each touchpoint in driving a conversion, consequently estimating the value of that touchpoint. Setting up multi-touch attribution might be difficult. That’s not to say you shouldn’t get started; the sooner you do, the sooner you can…
