Understand the pivotal role that medical journals play for physicians: The ideal method of pharma-doctor engagement

Medical publications are often highly valued by doctors because they are essential to their professional practice and continuous education. The main source of new and up-to-date information on medical research, clinical trials, treatment recommendations, and developments in medical science is medical journals. Medical publications are valued by doctors for the following 10 reasons: Current Information:…

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International Product Management: Navigating the complexities of international markets, including regulatory variations, pricing dynamics, cultural differences, and market access challenges

Globally, market access has drawn a lot of attention as nations struggle to control their rising healthcare costs amid the international economic downturn. Governments have responded by implementing more stringent guidelines for the approval of new products. As a result, pharmaceutical firms are having a harder time addressing the unique issues brought up by diverse…

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What is the best way to develop an effective pharmaceutical marketing strategy?

To find the best method for your pharma brand, combine opportunity, strategy, and action. For many of us, especially those in the pharmaceutical industry, the last 18 months have been a rollercoaster ride. The COVID-19 pandemic has had an impact on how pharmaceutical companies advertise and distribute their products: customers are becoming more informed and…

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How to leverage multi-touch marketing attribution in healthcare

How To Put Multi-Touch Attribution Into Practice Multi-touch attribution is a marketing measuring technique that assesses the impact of each touchpoint in driving a conversion, consequently estimating the value of that touchpoint. Setting up multi-touch attribution might be difficult. That’s not to say you shouldn’t get started; the sooner you do, the sooner you can…

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