With pharma brands competing more fiercely than ever before, the battle for physicians’ loyalty has intensified. Increasing client retention rates by just 5% can increase earnings by up to 95%. In a competitive market, it is critical for pharmaceutical companies to build brand loyalty among prescribers in order to stay on physicians’ thoughts. Brand loyalty,…
Introduction Even though, prima facie, the purpose of medical affairs is to develop and maintain external relationships effectively, medical affairs even refers to building credibility and partnerships with critical healthcare decision-makers. These days organizations are developing a strategic approach for generating compelling medical insights that bring profitable future opportunities. The definition of an “insight” is…
A product manager sits at the intersection of multiple functions while going about building and implementing the vision for his products success. Here are 5 things every aspiring pharma product manager should know when creating a big pharma brand: 1. Write everything down Add as much detail as you can, and ensure to include all…
Practical hands on experience is the best way to learn medical writing. Medical writing is a good field for science and medical graduates and especially for young mothers that get busy with child raising for some part of their careers. They can easily do this working from home after they have learnt the necessary nuances…
