Factors that distinguish the pharmaceutical from the FMCG industry?

The pharmaceutical sector is known for having a robust R&D and a sizable sales staff. However, over time, pharmaceutical businesses have encountered a number of difficulties, including high R&D costs, product patent expirations that coincide with price erosion, and the consolidation of pharmaceutical firms. Figure 1: The following illustrates a schematic view of the distinctions…

2022 Indian Pharma Marketing Excellence Awards

The Nationwide Pharma Marketing Excellence Awards 2022 are designed to recognize individuals who have contributed to developing innovative pharmaceutical products and services that may aid in providing patients with top-notch healthcare. They honor the initiative and dedication of specific individuals who toiled in the background and oversaw advancements in general healthcare for the benefit of…

What makes a medical representative most effective in their detailing to doctors?

In the healthcare sector, sales agents are required to run their “territories” like their own businesses. Top-performing medical sales representatives have an entrepreneurial mind-set for this precise reason. Knowing which clients generate the most business and what their “purchasing” style is will help you match your selling approach to it. It will also help you…

PHARMA BRAND PLANNING IN 2022: CONSIDER THESE 3 FACTORS

Every year, pharma marketing teams engage in multi-phased, cross-functional, multi-organizational strategic planning and also in aligning work-stream dubbed “Brand Planning” by many in the industry. Brand planning is often a three-phased process that includes Strategic Planning, Tactical Planning, and Budget Planning. Every quarter, marketing teams (Consumer, HCP, and Payer) align on the brand’s mission, strategic…