Monthly Archives: June 2022

THE NEW REALITY OF ESTABLISHING A CORPORATE BRAND IN THE PHARMACEUTICAL INDUSTRY

Introduction The global pandemic has raised everyone’s awareness of the importance of healthcare. During the rush to develop COVID-19 vaccines, an unexpected thing happened: The public view of the pharmaceutical industry improved – and pharmaceutical companies themselves began to become more well-known. Until businesses had their coronavirus vaccines licensed, the names of the companies behind…

How to Create a Marketing Budget

Know your buyer’s journey The steps your audience takes on their way from prospect to becoming a paying client are referred to as the buyer’s journey. Knowing how your audience interacts with your marketing allows you to better determine where to put your goals and budget to better reach your customers. While defining your buyer’s…