Monthly Archives: July 2023

How to choose the ideal KOLs for pharmaceutical marketing

Introduction Bringing your medications to market and establishing trust can be challenging processes. Healthcare professionals (HCPs) with substantial knowledge in particular therapeutic areas (TAs) of the pharmaceutical sector are known as key opinion leaders (KOLs) in the industry. Pharma companies need recommendations from professionals and word-of-mouth advertising. KOLs in the pharmaceutical industry are crucial in…

Regulatory Compliance: Ensuring that pharmaceutical products meet all regulatory requirements and guidelines, including safety, efficacy, labelling, and post-marketing surveillance

From the examination of raw materials through the release of the finished packaged product, Quality Control Authorities like Central Drugs Standard Control Organisation in India established under the Drugs & Cosmetics Act, 1940. Central Drugs Standard Control Organisation (earlier known as Drugs Controller General of India) are essential to the pharmaceutical production process. They play…