PHARMA BRAND PLANNING IN 2024: CONSIDER THESE 3 FACTORS
A product manager sits at the intersection of multiple functions while going about building and implementing the vision for his products success. Here are 5 things every aspiring pharma product manager should know when creating a big pharma brand:
1. Write everything down
Add as much detail as you can, and ensure to include all the customer research gathered to build a rock-solid case. As a product manager, this step alone really even makes you question your stated assumptions. Product design requirements, design notes, callouts, and meeting minutes – and everything, must be written down.
2. Smaller bite size chunks
As you plunge deeper into your project, you will realize that it’s easier for you to design and sketch your ideas when you break them down to the bare minimum. Cutting down empowers you to focus on better quality.
3. Focus on the details
Show you care for your target audience by focusing on every small and fine details. What key elements should you highlight? What colors must you choose? Keep an eye on the big picture, but focus more on the finer details.
4. Don’t just tell, SHOW using mockups
Design unimaginable interactive mockups and workflow to help your users and do ask for early feedback. Having mockups early in the game allows you to prune unwanted interaction and identify potential pitfalls.
5. Observe, don’t ask
Customers that use your product daily, will want you to appear successful because that makes them successful too. Get the customers involved in creating the product so that they feel as if they were designing the product. It is far better to observe how people interact with your product, instead of asking them what they liked or didn’t like. When you ask, what they like or didn’t like, you get different reflex responses which may be out of courtesy. This “hands-on” play with the product helps you identify real issues.
You may also like to read
