Must know facts about Video marketing in Healthcare

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Must know facts about Video marketing in Healthcare

April 7, 2023 Leave a commentMarketing

Different types of video media are used in video marketing to advertise and market the goods and services offered by healthcare companies. An astounding 86% of healthcare companies use video marketing as a marketing strategy.

The effectiveness of video as a marketing tool is also attributed to its extremely shareable nature.
It tries to draw in and educate audiences, hold their attention, and turn them into customers.
There are various ways to share videos, including on hosting sites like Youtube, through articles, blog posts, reports, presentations, or on social media.

Video has been shown to

Increase trust
Enhance authenticity
Clarify
Educate and
Generate a high rate of return on investment

Although video marketing has been shown to be beneficial for all business kinds, it is especially well suited to the promotion of healthcare products since it can make complex information accessible to a large audience.

Video production can be challenging; outsourcing it to a medical communications agency will simplify the process, allay any worries, and guarantee that your film is appealing, marketable, and matches your business’s goals.

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Dr Kamal Asnani is a multi talented professional who has had a stint in direct selling and marketing and subsequently started focusing on his strength area of medical content creating. Having been a freelance medical content writer he has moved on to as founder of his own company and has a full fledged set up specialising in medical content area.

He has found this niche and I certainly believe that healthcare organisations need science based medical content to establish their brands or services. I strongly opine that Dr Kamal Asnani has the requisite skills, knowledge and infrastructure to cater to such needs. He certainly maybe an asset for any organisation that engages him

Hariram Krishnan, Mentor & Executive Coach , Engage, Enable…Empower, Former MD – Galderma India, Mentor to CEOs across a few sectors
I would always come out of the meeting with valuable inputs from Dr. Kamal Asnani and a clinical approach to solutioning medcomm problems, as would be expected from a profile enriched by global education.

In the past 5 years intellectual exercises helped develop comm strategies for medical affairs on different levels. And lots of suggestions towards a major manuscript which was a mix of various spectra cardiology. And other ongoing manuscripts as well.
1. Always trustworthy when it comes to data and evidences.
2. Never to breach the ethical framework.
3. High on credibility.
4. Would deliver the knowledge required by the client.
5. On the occasion has helped me complete tasks on a Sunday.
6. And moreover the entire narrative would be presented in a captivating format.
I hope to have permanent professional association with Dr Kamal Asnani which of course would be enriching.
Dr Mohammad Shahid Ahmed, AVP Medical Affairs at Emcure Pharmaceuticals Limited
Dr. Kamal comes highly recommended as a medical affairs professional who has done a particularly good job of building value by overseeing the medical and scientific aspects of drugs in development, as well as the critical task of ensuring that the medical strategy is in line with the overall commercial strategy.

Dr. Kamal has assumed significant responsibility for both internal and external customers, and he has led his entire team in developing the medical strategy, ensuring launch meeting support, medical review of all scientific, educational, and promotional materials, publication strategy, investigator engagement, medical support for Sales Training, and raising scientific awareness.

Dr. Kamal was a pioneer in the development of Medical Strategy and Medical Copywriting to meet the needs of today’s pharmaceutical industry. He is constantly informed about new advancements in both medical and technical domains. His contributions to the medical community are well valued. I wish him the best of luck.

S Warang, Sales and Marketing professional

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