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Gifts World Expo, at Bharat Mandapam (Pragati Maidan), New Delhi, India – 25 to 27 July 2024

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Gifts World Expo is the largest gifting and promotional solutions exhibition in India. It offers a profitable platform to start-ups and established players in the B2B gifting and promotion sector, as well as to those looking to expand their businesses, find sustainable solutions, generate targeted leads, and accelerate and enhance their value chain. A lucrative component of brand development and employee involvement is corporate promotion, and Gifts World Expo offers a wide array of goods, concepts, and services in several B2B giving markets. The expo features uncommon and inventive goods in addition to well-known brands and their generic solutions. The entire duration of the exhibition maintains a lively atmosphere. eMediWrites’ team visited and enjoyed their trip and learnt a lot too!

Understand the pivotal role that medical journals play for physicians: The ideal method of pharma-doctor engagement

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Medical publications are often highly valued by doctors because they are essential to their professional practice and continuous education. The main source of new and up-to-date information on medical research, clinical trials, treatment recommendations, and developments in medical science is medical journals. Medical publications are valued by doctors for the following 10 reasons: Despite the high value of medical journals, it’s crucial to remember that not all publications are created equally. Doctors frequently place a higher priority on journals with strict peer-review procedures and recognized editorial boards since these elements help to ensure the accuracy and legitimacy of the information presented. In general, medical journals are an essential component of a doctor’s professional arsenal, assisting them in staying informed, making decisions based on the best available information, and giving their patients the best treatment possible.

7 SECRETS OF TOP PHARMA BRANDING AWARENESS

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Brand awareness, used in marketing, refers to how well customers can name a product. Customers’ awareness of the brand should ideally include favorable opinions about the characteristics that set the product apart from its rivals. Promotion of a new product or reinvigoration of an established brand both needs building brand awareness. These are some points you can use to build brand awareness: It’s fine if your current branding efforts are aimed at a broad audience. However, you should segment your efforts so that you can target specific sections. This means you’ll continue to reach out to your entire audience base but in more targeted ways. Marketing segmentation is the process of breaking down your current consumer base into smaller subgroups. However, rather than demographics, you will segment them based on brand interactions and behaviors (such as age, gender, and location). Tracking tools like Google Analytics might assist you in doing this. You will be able to target each audience segment more specifically by being able to see how various audiences interact with your website and marketing initiatives. An important factor in generating organic traffic is search engines. In other words, a strong showing on search engine results pages (SERPs) can aid in bringing more relevant visitors to your website and raising brand recognition. In order to improve your SERP rankings, Search Engine Optimization (SEO) is necessary for this situation. It can be utilized on websites, social media accounts, and more. There are two forms of SEO that you should start thinking about. Which are: Even though SEO can be challenging to understand, especially if this is your first attempt at using it, the outcomes should be favorable for your company as a whole. One of the best channels for interacting with customers is social media, yet many businesses fail to take advantage of it. Social media marketing is essential for increasing brand recognition. You can enhance the experience of your present customers and enhance communication with potential consumers by prioritizing social customer interaction. Thankfully, there are several quick ways to do this: Combining these steps should increase customer interaction and your social media presence. Despite doing your best to convert website visitors, not all leads will go to the next stage. Remarketing campaigns enter the picture in this situation. In order to influence previously targeted audience members to convert, remarketing campaigns essentially connect with them. For instance, you could run ads on blogs and websites that you know your target demographic frequents. In an effort to get people to come back, these adverts can be made to appeal to individuals who didn’t convert on their first visit. You can then try to recoup all those previously unconverted audience members once you’ve created a solid remarketing campaign. Your conversion rates could go up as a result. One of the finest areas to explore when it comes to reaching out to your own audience is social media influencers or those with well-liked social media profiles and a specific demographic. After all, the “right” influencers frequently have a sizable amount of your desired audience’s attention. Find the most well-liked and frequently cited individuals and websites in your niche to start your search for these influencers. Then, try to make contact with them to start a dialogue. You’ll probably be able to find methods to assist each other if you place more emphasis on building relationships than just requesting favors. Impressive content creation for your personal blog is one thing. However, producing top-notch guest content will help you establish your brand and gain recognition when it comes to marketing. This entails giving detailed guidance throughout the article and responding to queries in the post’s comment section. Your brand will become known for its knowledge and desire to contribute to the community by guest posting on websites all across the internet. While influencers might assist you in connecting with your current target market, a brand relationship can introduce you to a completely different audience group. This way, you can even introduce your business to an untapped market. In a nutshell, a partnership is when two brands in related marketing sectors and product/service categories cooperate to boost sales and raise brand awareness for both parties. To further increase your reach, it is best to forge these relationships with firms that cater to a slightly different demographic. The fact that both parties benefit from these alliances is the best part. Therefore, once your brand is well-established, it may be rather simple to start up.

FIVE IDEAS FOR UTILIZING MEDICAL WHITE PAPER

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1. Select Relevant White Paper Topics White papers are supposed to educate your target audience, therefore you must first decide if you are writing for your patients or colleagues. White papers have historically listed the advantages and attributes of a specific good or service. These days, they inform, educate, and naturally persuade readers curious about the subject. Your readers have particular interests and are looking for answers. These questions must be addressed in your white paper. Consider writing about topics such as: 2. Find and Apply Reliable Healthcare Industry Data Your white papers must include quality, proven evidence of your statement, claim, or findings, whether you conduct the research yourself or collaborate with a partner to collect relevant data. As a well-established hospital or medical practise, you must demonstrate to patients and distinguished colleagues that you are a reliable source of valuable healthcare industry information. Always cite your sources when using outside statistics or research. 3. Make use of high-quality, appealing images. Readers are unlikely to read every word of your white paper. In fact, according to one study, users only read half of the information on pages with 111 words or less. To combat this issue, turn data into infographics and use captivating imagery throughout your white paper to capture and keep readers’ attention. 4. Make Your White Paper Easy to Discover White papers are an excellent tool for marketing your hospital or medical practice. Make it easy for potential readers to find and access them. Set aside a section of your website for white papers and promote them through channels such as social media or email newsletters. 5. Don’t Turn Your White Paper into a Sales Pitch White papers can be used for marketing purposes but should not be used to sell your practice. Instead, use them to build rapport with your audience. The educational information you provide should be sufficient to persuade others to work with your practice and establish a long-term patient-doctor relationship. When you write your white paper as a sales pitch, you may send the wrong message to your readers.

How to Increase Doctors’ Pharma Brand Loyalty

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With pharma brands competing more fiercely than ever before, the battle for physicians’ loyalty has intensified. Increasing client retention rates by just 5% can increase earnings by up to 95%. In a competitive market, it is critical for pharmaceutical companies to build brand loyalty among prescribers in order to stay on physicians’ thoughts. Brand loyalty, on the other hand, is one of the most difficult components of pharmaceutical marketing. Loyalty programmes do not work in pharma. To begin with, physicians may be turned off by the amount of data collected about their conduct. Second, utilising incentives to increase prescription rates has shown to be a hit-or-miss tactic in the past, and it’s time to try something new. Beyond prescribing loyalty Pharma brand loyalty, when effectively built, can have far-reaching and long-lasting consequences beyond prescriptions. A physician who is committed to your brand becomes your finest brand representative. If a physician has had a number of positive interactions with your brand, they will actively promote it to the extent of connecting their reputation with its ideals. All pharmaceutical companies should strive toward this as their ultimate goal. How can you increase pharma brand loyalty? Describe the drug’s research. According to one study, scientific literature is the primary rationale for prescribing medicine for 85% of surveyed physicians. Furthermore, clinical trial results are the first source of knowledge regarding a new treatment for 46% of physicians. Sales reps were the second most popular source, with 30% of HCPs acquiring their prescription information from sales rep calls. With these facts in mind, the necessity of properly informing HCPs cannot be overstated. Physicians should have easy access to the most recent research and clinical trials, which should be distributed through all company channels. During sales calls, sales staff should give objective information from periodicals, allowing HCPs to make a rational, informed decisions. Once such a practice is established, HCPs will regard your brand as a valued source of scientific information rather than someone who is constantly ready to sell. Make a mental shift among salespeople. Salespeople are still an important part of pharma marketing, despite their numbers dropping year after year. The problem, though, is in the word — sales reps. Reps should focus on providing a service rather than selling to develop meaningful connections and loyalty with physicians. Reps should converse with HCPs rather than with them. Reps can assist identify gaps in the present approach by carefully listening to physicians’ requirements. One of the most successful ways to communicate with physicians is through sales representatives. Unfortunately, many pharmaceutical companies underutilize their sales team, to the point where physicians only spend minutes with reps. As much as possible, use multi-channel. How many physician touchpoints does your brand now have? Even if your efforts are successful, you’re doing yourself a disservice if you’re still fixated on one channel (email, for example). Today’s doctors are more digitally present than ever before, and using just one channel isn’t enough to stay top of mind – you need to go multi-channel. Pharma companies must contact with HCPs through numerous channels in order to maintain continual engagement. Websites, emails, sales representative calls, webinars, webinars, conferences… Whatever it is, it must be completed. Instead of advertising the product, the messages should be consistent and provide helpful information to medical experts. In order to give a better experience, you must also use these channels to actively listen to physicians and identify their problem spots. When brand loyalty breaks out Your brand’s ardent fans may change their minds and quit prescribing your product. Instead of being concerned, you might investigate the problem and attempt to resolve it. Some of the reasons why doctors switch to competing brands are listed below. In the best-case scenario, new, related medications were released. This will happen, and the only way to avoid it is to objectively portray your drug’s strongest aspects. Negative feedback from KOLs and peers is the second cause. Unfortunately, this one is considerably more difficult to correct. finally, poor patient treatment outcomes are another cause for brand loyalty. Establishing pharma brand loyalty should be the ultimate long-term goal for pharma companies as a marketing strategy. In markets where branded pharmaceuticals dominate major segments of the market, it’s more vital than ever to build strong relationships with HCPs and deliver value in exchange for loyalty. Do you require assistance in developing your pharmaceutical brand marketing strategy? Our team of devoted professionals has worked with more than 20 global pharmaceutical companies. If you’d like to learn more about what we can do for you, please contact us.

Five work habits that initiate top pharma brand building

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A product manager sits at the intersection of multiple functions while going about building and implementing the vision for his products success. Here are 5 things every aspiring pharma product manager should know when creating a big pharma brand: 1.      Write everything down Add as much detail as you can, and ensure to include all the customer research gathered to build a rock-solid case. As a product manager, this step alone really even makes you question your stated assumptions. Product design requirements, design notes, callouts, and meeting minutes – and everything, must be written down. 2.      Smaller bite size chunks As you plunge deeper into your project, you will realize that it’s easier for you to design and sketch your ideas when you break them down to the bare minimum. Cutting down empowers you to focus on better quality. 3.      Focus on the details Show you care for your target audience by focusing on every small and fine details. What key elements should you highlight? What colors must you choose? Keep an eye on the big picture, but focus more on the finer details. 4.      Don’t just tell, SHOW using mockups Design unimaginable interactive mockups and workflow to help your users and do ask for early feedback. Having mockups early in the game allows you to prune unwanted interaction and identify potential pitfalls. 5.      Observe, don’t ask Customers that use your product daily, will want you to appear successful because that makes them successful too. Get the customers involved in creating the product so that they feel as if they were designing the product. It is far better to observe how people interact with your product, instead of asking them what they liked or didn’t like. When you ask, what they like or didn’t like, you get different reflex responses which may be out of courtesy. This “hands-on” play with the product helps you identify real issues.

Essentials of Medical Writing

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Workshop The workshop featuring interactive sessions, presentations, case studies and interactive exercises has been organized by Emediwrite and attended by executives from top MNCs in the pharmaceutical sector. The eminent speaker of this workshop is the Lead Faculty in Pharmaceutical Sciences at Web Med Central, UK and also a scientific and business head of International Cooperation Association for Research and Development (ICARD). It was a full day successful event organized by us.