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Pharmacogenomics in India: Is Personalized Medicine the Future?

Medical, News Coverage, Pharma

The Promise of Precision Pharmacogenomics, the study of how genetic differences affect drug responses, is reshaping modern medicine. Tailoring treatments to an individual’s genetic makeup it offers more effective, safer therapies. In India, home to vast genetic diversity, pharmacogenomics could revolutionize healthcare. But challenges in access, awareness, and infrastructure remain. Genetic Diversity: Strength and Challenge…

What’s New In This Financial Year for Pharma Brands: How They Are Getting Smarter with AI and Automation

AI, Marketing, Medical, Pharma

The pharma industry is undergoing an exciting transformation. This year, pharma brands aren’t just talking about AI and automation as futuristic buzzwords; they’re using these tools to create real, meaningful change for patients and healthcare providers. Helping Patients Before They Even Know They Need Help AI-powered predictive analytics are enabling brands to understand patient…

COVID-19 Then vs. Now: What’s Changed with the Latest Variant in 2025?

The Onset: Unravelling a Global Emergency The world came to a halt when COVID-19 first surfaced in late 2019. The lack of immunizations, a lack of knowledge, and high rates of transmission overloaded healthcare services. Emergency medical responses, social distancing, and lockdown became the new norm. Faster but Gentler: The New Variant Arrives Today, the…

5 Tips That Ensure Your Medical Communication Agency Provides Quality Medico-Marketing Promotions on Time

Tight timelines, legal requirements, and competitive brand positioning are all integral to the job description of a pharmaceutical marketer. Product launches can be derailed and brand reputations harmed by delays in medical content or subpar deliverables. How can you ensure your medical communication agency doesn’t act as a roadblock, but rather as a growth partner? These…

Patient-Centred Marketing: Shifting Focus from Products to People

In the evolving world of healthcare, one trend is reshaping how pharmaceutical brands engage the market: the shift from product-centred to patient-centred marketing. Gone are the days when success was defined solely by product efficacy or sales numbers. Today, the true differentiator is how well we understand, empathise with, and support the real people behind…

What Will the Future Hold for Pharma Marketing in 2025?

Pharmaceutical marketing is evolving rapidly, driven by technological advancements, shifting doctor preferences, and heightened regulatory scrutiny. As we step into 2025, here are the key trends shaping the future of pharmaceutical marketing. AI-Driven Personalization in Doctor Engagement* Artificial Intelligence (AI) is transforming the way pharmaceutical brands interact with healthcare professionals (HCPs). AI-powered tools analyse vast…

Stuck in Year-End Chaos? Smart Moves to Stay Ahead!

Marketing, Medical, Pharma

As the financial year comes to a close, product managers find themselves juggling multiple priorities—finalising planned activities, ensuring budgets are utilised wisely, and setting the stage for the next quarter. The pressure is real, but you can navigate this phase smoothly with the right approach. Here are some points that you can consider: 1. Prioritize…

DERMACON’2025: eMediWrite’s Journey Through Innovation in Dermatology

Conferences, Marketing, Media Coverage, Medical, Pharma

The vibrant city of Jaipur witnessed an extraordinary convergence of dermatology experts, innovators, and industry leaders at DERMACON’2025. As one of India’s most prestigious dermatology conferences, this event provided a unique platform to explore cutting-edge advancements, new treatment modalities, and emerging trends shaping the future of skin health. At eMediWrite, we specialise in medical communications,…

Turning ‘No’ Into ‘Yes’: How Product Managers Can Pitch Ideas That Win

One of the most persistent challenges for product managers is securing top management’s approval for their ideas. Despite the time and effort spent crafting innovative solutions, ideas often face rejection due to misaligned priorities, unclear value propositions, or concerns about feasibility and cost. This can be disheartening and slow progress, leaving even the most promising…

The Road to Building a Leading Pharma Brand: A Product Manager’s Guide

Creativity, Marketing, Medical, News Coverage, Success, Workshop

Becoming an outstanding product manager in the pharmaceutical industry and creating a top-tier brand demands a blend of strategic insight, industry expertise, and flawless execution. Here’s a comprehensive guide to help you excel and establish a number-one product in the market. 1. Deeply Understand Your Market and Audience To create a leading product, you need…

The Power of Proof: KOL Case Reports and Testimonials in Pharma Marketing

Creativity, Marketing, Medical, Other, Pharma, Testimonial

In the competitive world of pharma marketing, trust isn’t just desirable—it’s essential. Product managers and marketers often ask themselves: How do we communicate value effectively while building credibility? One proven way is by leveraging KOL endorsed case studies and testimonials. Why Case Studies Work Case studies work by offering real-world proof of your product’s effectiveness.…

Struggling to Stand Out? Here’s Why Your Pharma Brand Is Losing Visibility!

Creativity, Marketing, Media Coverage, Other, Pharma

In the highly competitive pharmaceutical industry, your brand’s visibility plays a crucial role, i.e., it can make or break your market success. If your brand is struggling to make a lasting impression, several factors may be contributing to its diminishing presence. The good news? With the right strategies, you can boost your visibility and regain…

5 Strategies for Balancing Pharma Product Innovation with Regulatory Body Mandates.

Marketing, Pharma

Product managers in the pharmaceutical industry are positioned at a turning point where innovation and regulation convergence occur. The task is obvious: balancing the need for novel drugs with stringent regulatory requirements. This delicate balancing act is crucial since it affects both the patient’s health and the product’s success. Product managers can use these 5…

The Top 5 Strategies for Overcoming Team Alignment Issues in Pharma Marketing

Strategic measures are needed to overcome the difficulties experienced by pharmaceutical product managers in preserving team alignment and collaboration. Here are a few successful tactics: Greater Communication Regular Meetings: Arrange frequent cross-functional gatherings to discuss objectives, developments, and difficulties. This fosters transparency and keeps everyone informed. Use Collaborative Resources: Use real-time communication and information-sharing tools…

5 Secrets to Creating High-Impact Marketing Materials That Boost Pharma Brand Recall

Creating marketing materials that truly connect with healthcare professionals (HCPs) and decision-makers in the congested pharmaceutical market can be difficult. Generic and boring content is often the cause of low brand recall. Here are 5 ways to address these issues and create materials with a strong effect that endure: Prioritize Clarity and Simplicity Data-heavy information…

Cutting Through the Noise: Best Practices for Pharma Marketers in a Saturated Market

Marketers in the fiercely competitive pharmaceutical sector of today face a particular difficulty: cutting through the harsh din of a crowded market. Pharma marketers must use innovative, strategic, and data-driven approaches to differentiate their brand from the many others competing for consumers’ attention. These are 5 top strategies for making a name for yourself in…

Gifts World Expo, at Bharat Mandapam (Pragati Maidan), New Delhi, India – 25 to 27 July 2024

Gifts World Expo is the largest gifting and promotional solutions exhibition in India. It offers a profitable platform to start-ups and established players in the B2B gifting and promotion sector, as well as to those looking to expand their businesses, find sustainable solutions, generate targeted leads, and accelerate and enhance their value chain. A lucrative…

Navigating Pharma Landscape: 10 Proven Methods to Amplify Your Product’s Reach

Establish Distinct Brand Identity: Create a distinct identity for your pharmaceutical brand that encompasses your values, mission, and USPs. Make sure that the brand’s messaging is consistent throughout all media. Tap Into Your Target Group: Your target group has wants, interests, and habits which should be fully capitalised through market research. Make sure your branding…

10-points gap analysis post launch of pharmaceutical brands

An essential first step in assessing a project, service, or product’s performance and efficacy after it has been put into practice or introduced to the market is to conduct a post-launch gap analysis. It entails contrasting the actual accomplishments with the planned objectives or anticipations. This is a detailed how-to for performing a post-launch gap analysis:…

APICON 2024 – Bharat Mandapam, IECC International Exhibition Cum Convention Centre, Pragati Maidan, New Delhi i

PHARMA BRAND PLANNING IN 2024: CONSIDER THESE 3 FACTORS

Marketing, News Coverage

Every year, pharma marketing teams engage in multi-phased, cross-functional, multi-organizational strategic planning and also in aligning work-stream dubbed “Brand Planning” by many in the industry. Brand planning is often a three-phased process that includes Strategic Planning, Tactical Planning, and Budget Planning. Every quarter, marketing teams (Consumer, HCP, and Payer) align on the brand’s mission, strategic…

Creative Leave Behind Literatures (LBLs) That 9 X Doctor Engagement

Leave Behind Literatures (LBLs) serves as a powerful tool that allows pharmaceutical marketers to provide tangible resources for doctors to refer to. Here are 9 innovative LBL ideas that enhance engagement with healthcare professionals. Pharmacogenomic Personalized LBLs – Create LBLs that incorporate a patient’s genetic information. Tailor drug information based on a patient’s specific genetic…

Payment delays for pharma MSMEs are a significant problem

Background Small and medium-sized businesses (SMEs) are the backbone of India’s economy, creating a large amount of jobs and spurring economic expansion. Delay in payments is one of the main issues MSMEs in India deal with, though. Delayed payments put SMEs at a disadvantage compared to large size counterparts, inhibiting their ability to compete effectively…

Understand the pivotal role that medical journals play for physicians: The ideal method of pharma-doctor engagement

Medical publications are often highly valued by doctors because they are essential to their professional practice and continuous education. The main source of new and up-to-date information on medical research, clinical trials, treatment recommendations, and developments in medical science is medical journals. Medical publications are valued by doctors for the following 10 reasons: Current Information:…