DERMACON’2025: eMediWrite’s Journey Through Innovation in Dermatology

The vibrant city of Jaipur witnessed an extraordinary convergence of dermatology experts, innovators, and industry leaders at DERMACON’2025. As one of India’s most prestigious dermatology conferences, this event provided a unique platform to explore cutting-edge advancements, new treatment modalities, and emerging trends shaping the future of skin health. At eMediWrite, we specialise in medical communications,…

Turn NO to YES

Turning ‘No’ Into ‘Yes’: How Product Managers Can Pitch Ideas That Win

One of the most persistent challenges for product managers is securing top management’s approval for their ideas. Despite the time and effort spent crafting innovative solutions, ideas often face rejection due to misaligned priorities, unclear value propositions, or concerns about feasibility and cost. This can be disheartening and slow progress, leaving even the most promising…

The Road to Building a Leading Pharma Brand: A Product Manager's Guide

The Road to Building a Leading Pharma Brand: A Product Manager’s Guide

Becoming an outstanding product manager in the pharmaceutical industry and creating a top-tier brand demands a blend of strategic insight, industry expertise, and flawless execution. Here’s a comprehensive guide to help you excel and establish a number-one product in the market. 1. Deeply Understand Your Market and Audience To create a leading product, you need…

The power o proof

The Power of Proof: KOL Case Reports and Testimonials in Pharma Marketing

In the competitive world of pharma marketing, trust isn’t just desirable—it’s essential. Product managers and marketers often ask themselves: How do we communicate value effectively while building credibility? One proven way is by leveraging KOL endorsed case studies and testimonials. Why Case Studies Work Case studies work by offering real-world proof of your product’s effectiveness.…

Struggling to stand out?

Struggling to Stand Out? Here’s Why Your Pharma Brand Is Losing Visibility!

In the highly competitive pharmaceutical industry, your brand’s visibility plays a crucial role, i.e., it can make or break your market success. If your brand is struggling to make a lasting impression, several factors may be contributing to its diminishing presence. The good news? With the right strategies, you can boost your visibility and regain…

5 Strategies for Balancing Pharma Product Innovation with Regulatory Body Mandates.

Product managers in the pharmaceutical industry are positioned at a turning point where innovation and regulation convergence occur. The task is obvious: balancing the need for novel drugs with stringent regulatory requirements. This delicate balancing act is crucial since it affects both the patient’s health and the product’s success. Product managers can use these 5…

The Top 5 Strategies for Overcoming Team Alignment Issues in Pharma Marketing

Strategic measures are needed to overcome the difficulties experienced by pharmaceutical product managers in preserving team alignment and collaboration. Here are a few successful tactics: Greater Communication Regular Meetings: Arrange frequent cross-functional gatherings to discuss objectives, developments, and difficulties. This fosters transparency and keeps everyone informed. Use Collaborative Resources: Use real-time communication and information-sharing tools…

PHARMA BRAND PLANNING IN 2024: CONSIDER THESE 3 FACTORS

Every year, pharma marketing teams engage in multi-phased, cross-functional, multi-organizational strategic planning and also in aligning work-stream dubbed “Brand Planning” by many in the industry. Brand planning is often a three-phased process that includes Strategic Planning, Tactical Planning, and Budget Planning. Every quarter, marketing teams (Consumer, HCP, and Payer) align on the brand’s mission, strategic…

3 KNOW-HOWS FOR BECOMING A GOOD MEDICAL SALES REPRESENTATIVE

You’ll be the vital link between medical and pharmaceutical firms and healthcare providers as a Medical Sales Representative. General practitioners (GPs), hospital doctors, pharmacists, practise managers, nurses, dentists, and veterinary surgeons are just a few of the people you’ll meet. You’ll position and differentiate your items – which might include prescription pharmaceuticals, drugstore or OTC…