One of the most persistent challenges for product managers is securing top management’s approval for their ideas. Despite the time and effort spent crafting innovative solutions, ideas often face rejection due to misaligned priorities, unclear value propositions, or concerns about feasibility and cost. This can be disheartening and slow progress, leaving even the most promising…
Introduction to analytics based marketing New or improved products are not the major driving force of more pharma revenue. As such, successful marketing should be the top priority for all major pharma companies, and they should spend more on marketing than they do on research and development. Branding is the only way to differentiate companies…
Relevance of Video Advertising in the Pharmaceutical Industry A video is worth approximately 1.8 million words. Videos provide a unique and powerful medium to market your products or services since they grab people’s attention. This makes videos necessary in your marketing strategies. Authentic videos are greater in attraction and include behind-the-scenes videos, live videos, vlogs,…
Health care professionals (HCPs) that constantly learn new things are most respected in their fields. Receiving crucial journal articles, accessing the latest guidelines and other important details are a must for these health care professionals. However, all this can be very challenging due to the sheer volume of information out there, and so it is…
8 SUCCESS MANTRAS THAT TOP PHARMA COMPANIES FOLLOW IN THEIR DIGITAL MARKETING CAMPAIGNS 1. They all have a comprehensive company website Having your own website is the best way to deliver unadulterated content and facts to both the consumer or patient and the medical doctors. Clinical trial outcomes and drug related information should be easily…
How to give, and get the most from the readership of your content Readers reading your content expect to get to exactly what they are looking for, in as short as possible time necessary. Readers are more likely to skip to content relevant to them, and studies show that the chances of every word…
Your presence on social media defines your reach. The more you promote your brand on social media sites, the stronger is your customer-connect. More than 2.95 billion people are using social media worldwide. If you’re not taking your brand to social media, you’re missing those millions of consumers. Successful pharma marketers cannot afford to not…
A product manager sits at the intersection of multiple functions while going about building and implementing the vision for his products success. Here are 5 things every aspiring pharma product manager should know when creating a big pharma brand: 1. Write everything down Add as much detail as you can, and ensure to include all…
Medical writing is an integral part of the healthcare industry, and quality is the most important factor in producing any document. While considering all the difficulties and issues, eMediWrite Medical Communications is one of the excellent medical writing companies standing out and in pace with the healthcare industry.