The Onset: Unravelling a Global Emergency The world came to a halt when COVID-19 first surfaced in late 2019. The lack of immunizations, a lack of knowledge, and high rates of transmission overloaded healthcare services. Emergency medical responses, social distancing, and lockdown became the new norm. Faster but Gentler: The New Variant Arrives Today, the…
DetailsTight timelines, legal requirements, and competitive brand positioning are all integral to the job description of a pharmaceutical marketer. Product launches can be derailed and brand reputations harmed by delays in medical content or subpar deliverables. How can you ensure your medical communication agency doesn’t act as a roadblock, but rather as a growth partner? These…
DetailsIn the evolving world of healthcare, one trend is reshaping how pharmaceutical brands engage the market: the shift from product-centred to patient-centred marketing. Gone are the days when success was defined solely by product efficacy or sales numbers. Today, the true differentiator is how well we understand, empathise with, and support the real people behind…
DetailsPharmaceutical marketing is evolving rapidly, driven by technological advancements, shifting doctor preferences, and heightened regulatory scrutiny. As we step into 2025, here are the key trends shaping the future of pharmaceutical marketing. AI-Driven Personalization in Doctor Engagement* Artificial Intelligence (AI) is transforming the way pharmaceutical brands interact with healthcare professionals (HCPs). AI-powered tools analyse vast…
DetailsAs the financial year comes to a close, product managers find themselves juggling multiple priorities—finalising planned activities, ensuring budgets are utilised wisely, and setting the stage for the next quarter. The pressure is real, but you can navigate this phase smoothly with the right approach. Here are some points that you can consider: 1. Prioritize…
DetailsThe vibrant city of Jaipur witnessed an extraordinary convergence of dermatology experts, innovators, and industry leaders at DERMACON’2025. As one of India’s most prestigious dermatology conferences, this event provided a unique platform to explore cutting-edge advancements, new treatment modalities, and emerging trends shaping the future of skin health. At eMediWrite, we specialise in medical communications,…
DetailsOne of the most persistent challenges for product managers is securing top management’s approval for their ideas. Despite the time and effort spent crafting innovative solutions, ideas often face rejection due to misaligned priorities, unclear value propositions, or concerns about feasibility and cost. This can be disheartening and slow progress, leaving even the most promising…
DetailsBecoming an outstanding product manager in the pharmaceutical industry and creating a top-tier brand demands a blend of strategic insight, industry expertise, and flawless execution. Here’s a comprehensive guide to help you excel and establish a number-one product in the market. 1. Deeply Understand Your Market and Audience To create a leading product, you need…
DetailsIn the competitive world of pharma marketing, trust isn’t just desirable—it’s essential. Product managers and marketers often ask themselves: How do we communicate value effectively while building credibility? One proven way is by leveraging KOL endorsed case studies and testimonials. Why Case Studies Work Case studies work by offering real-world proof of your product’s effectiveness.…
DetailsIn the highly competitive pharmaceutical industry, your brand’s visibility plays a crucial role, i.e., it can make or break your market success. If your brand is struggling to make a lasting impression, several factors may be contributing to its diminishing presence. The good news? With the right strategies, you can boost your visibility and regain…
DetailsProduct managers in the pharmaceutical industry are positioned at a turning point where innovation and regulation convergence occur. The task is obvious: balancing the need for novel drugs with stringent regulatory requirements. This delicate balancing act is crucial since it affects both the patient’s health and the product’s success. Product managers can use these 5…
DetailsStrategic measures are needed to overcome the difficulties experienced by pharmaceutical product managers in preserving team alignment and collaboration. Here are a few successful tactics: Greater Communication Regular Meetings: Arrange frequent cross-functional gatherings to discuss objectives, developments, and difficulties. This fosters transparency and keeps everyone informed. Use Collaborative Resources: Use real-time communication and information-sharing tools…
DetailsCreating marketing materials that truly connect with healthcare professionals (HCPs) and decision-makers in the congested pharmaceutical market can be difficult. Generic and boring content is often the cause of low brand recall. Here are 5 ways to address these issues and create materials with a strong effect that endure: Prioritize Clarity and Simplicity Data-heavy information…
DetailsMarketers in the fiercely competitive pharmaceutical sector of today face a particular difficulty: cutting through the harsh din of a crowded market. Pharma marketers must use innovative, strategic, and data-driven approaches to differentiate their brand from the many others competing for consumers’ attention. These are 5 top strategies for making a name for yourself in…
DetailsGifts World Expo is the largest gifting and promotional solutions exhibition in India. It offers a profitable platform to start-ups and established players in the B2B gifting and promotion sector, as well as to those looking to expand their businesses, find sustainable solutions, generate targeted leads, and accelerate and enhance their value chain. A lucrative…
DetailsEstablish Distinct Brand Identity: Create a distinct identity for your pharmaceutical brand that encompasses your values, mission, and USPs. Make sure that the brand’s messaging is consistent throughout all media. Tap Into Your Target Group: Your target group has wants, interests, and habits which should be fully capitalised through market research. Make sure your branding…
DetailsAn essential first step in assessing a project, service, or product’s performance and efficacy after it has been put into practice or introduced to the market is to conduct a post-launch gap analysis. It entails contrasting the actual accomplishments with the planned objectives or anticipations. This is a detailed how-to for performing a post-launch gap analysis:…
DetailsEvery year, pharma marketing teams engage in multi-phased, cross-functional, multi-organizational strategic planning and also in aligning work-stream dubbed “Brand Planning” by many in the industry. Brand planning is often a three-phased process that includes Strategic Planning, Tactical Planning, and Budget Planning. Every quarter, marketing teams (Consumer, HCP, and Payer) align on the brand’s mission, strategic…
DetailsLeave Behind Literatures (LBLs) serves as a powerful tool that allows pharmaceutical marketers to provide tangible resources for doctors to refer to. Here are 9 innovative LBL ideas that enhance engagement with healthcare professionals. Pharmacogenomic Personalized LBLs – Create LBLs that incorporate a patient’s genetic information. Tailor drug information based on a patient’s specific genetic…
DetailsBackground Small and medium-sized businesses (SMEs) are the backbone of India’s economy, creating a large amount of jobs and spurring economic expansion. Delay in payments is one of the main issues MSMEs in India deal with, though. Delayed payments put SMEs at a disadvantage compared to large size counterparts, inhibiting their ability to compete effectively…
DetailsMedical publications are often highly valued by doctors because they are essential to their professional practice and continuous education. The main source of new and up-to-date information on medical research, clinical trials, treatment recommendations, and developments in medical science is medical journals. Medical publications are valued by doctors for the following 10 reasons: Current Information:…
DetailsGlobally, market access has drawn a lot of attention as nations struggle to control their rising healthcare costs amid the international economic downturn. Governments have responded by implementing more stringent guidelines for the approval of new products. As a result, pharmaceutical firms are having a harder time addressing the unique issues brought up by diverse…
DetailsIntroduction Bringing your medications to market and establishing trust can be challenging processes. Healthcare professionals (HCPs) with substantial knowledge in particular therapeutic areas (TAs) of the pharmaceutical sector are known as key opinion leaders (KOLs) in the industry. Pharma companies need recommendations from professionals and word-of-mouth advertising. KOLs in the pharmaceutical industry are crucial in…
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